Aura Business fits the importer's shape: authorisations held from overseas principals, a consignment whose true cost is more than the supplier invoice, stock that is bought before it arrives, and a sub-dealer network that has to be appointed, priced and supplied across states.
An importer buys in consignments, not in small top-up orders. Money leaves months before revenue arrives, a shipment exists as committed stock long before it can be sold, and the cost of a unit is the supplier invoice plus freight, duty, clearing and inland movement rather than the invoice alone. Software for medical device importers has to hold that cost build-up, hold the stock that is in transit, and still price a quote today from a number that is honest.
The other half is the channel. You hold authorisation from a principal for particular brands, product lines and territories, and you pass parts of it on when you appoint sub-dealers. Aura Business records the authorisations, gives each sub-dealer its own price list and order portal, and despatches interstate with the tax invoice, delivery challan and e-way bill raised together.
These are not the problems of a local trader buying from a domestic principal. They come from distance, from consignment sizes and from selling through other people.
Quotes go out on the supplier invoice price, and the clearing and freight costs arrive weeks later to reveal what the margin really was.
A shipment has left the principal and is committed to two customers, but there is nowhere to record it, so sales is told there is nothing.
A sub-dealer quotes outside its territory or outside the brands it holds, and the principal hears about it before you do.
Units arrive with serials on a packing list, and by the time they reach a hospital nobody can say which serial went where.
Despatches to another state need the invoice, challan and e-way bill to agree, and they are assembled by hand at the last minute.
You know what you sold to sub-dealers. You do not know what they sold on, so the next consignment is ordered blind.
Each principal is a supplier record with the brands, product lines and territories you are authorised for, and the documents in the vault.
A purchase order goes to the principal through the approval workflow, against the principal's price list.
The shipment sits as an in-transit warehouse location, so committed stock is visible to sales before it lands.
Goods receipt records serials and batches, and the additional costs of the consignment are added so the stock carries its real cost.
Sub-dealers are created as distributor accounts with their own authorised product list and agreed prices on the portal.
Sales order to tax invoice with the correct interstate tax treatment, delivery challan and e-way bill, and an order tracking page for the dealer.
Payments by UTR, receivables ageing per dealer, and analytics by product line feed the next consignment decision.
Workflow: The consignment is on a purchase order and shown in the in-transit location, so a rep can commit a unit with an honest arrival expectation.
Result: Orders are taken instead of turned away.
Workflow: Freight, clearing and inland charges are added to the consignment at goods receipt, so the stock cost reflects what the unit actually cost to land.
Result: The margin on the next quote is not a guess.
Workflow: The dealer is created with its authorised product list and price list, given a branded portal login, and places its first order with a UTR reference.
Result: No onboarding by chat, and no re-keying.
Workflow: A device comes back for service; its serial links to the goods receipt, the dealer it went to and the hospital that installed it.
Result: A warranty claim to the principal that can be evidenced.
One principal, national rights, a dealer network to build.
Several overseas brands with separate price lists and warranty terms.
Buying from an Indian manufacturer but running the same state-wise channel.
Batch-controlled imported stock moving in volume.
Large hospitals served directly while dealers cover the rest.
Problem: No online store or way to manage distributors.
Built: Storefront, distributor portal, quote-to-order and 253 SEO pages.
Stack: Supabase, JavaScript, Playwright.
Problem: A distribution business run entirely on WhatsApp and Excel.
Built: Field app, manager dashboard, GST billing and payment tracking.
Stack: React Native, Supabase, WordPress.
Yes. Additional charges on a consignment are added at goods receipt so the received stock carries a cost that includes them. Your accountant decides which charges belong in stock cost, and the system records what you configure.
Keep an in-transit warehouse location. A consignment on a purchase order is visible there, so sales can see what is coming and roughly when, without it being confused with stock on the shelf.
Yes. A distributor account carries its own authorised product list and price list, so the portal shows that dealer only what it may buy, at the prices agreed with it.
Yes. The despatch produces the tax invoice, delivery challan and e-way bill from the same sales order, and e-invoice IRN and QR where you are required to generate them. See e-way bill software.
Each unit carries its serial from goods receipt onward, with its warranty record and its service history. A failure can therefore be evidenced with the job card and the serial when you raise it with the principal.
Billing is GST-native and built for Indian requirements. For despatches or entities outside India, invoicing is configurable and the requirements should be confirmed on a call before scoping.
Tell us how you work today. We will show you what the platform would look like for you, and give you a clear scope and timeline.
Founder-led · Chennai, India · Built and supported by the person who wrote it