Aura Business puts pipeline, collections, AMC revenue at risk and open service calls on one owner dashboard, backs it with a reports engine, P&L by product line and territory, receivables ageing and service analytics, and sends the numbers to you rather than waiting to be opened.
Medical distributor analytics is the set of numbers an owner needs to run sales, service and money at the same time: the pipeline and what will close this month, what is outstanding and how old it is, which AMC and CMC contracts lapse soon and what they are worth, how many service calls are open and which are breaching SLA, and which product lines and territories actually make money. Aura Business shows these on the Owner and CEO Dashboard and lets you go deeper through the reports engine.
The difference from a stitched-together report is that every number on the dashboard is the live total of transactions already in the system: quotes, invoices, receipts, contracts and job cards. Nobody prepares the dashboard. It is simply the state of the business at the moment you open it.
The sales manager has the pipeline, the accountant has the outstanding, the service head has the open calls, and the owner has a phone.
The weekly report is assembled by hand and is stale before it is read.
The total receivable is known; which invoices are past ninety days, and with whom, is not.
Contracts lapse without a number attached, so the loss never appears anywhere.
Turnover is reported by brand; margin after spares, travel and service is not.
Response times, repeat visits and SLA breaches are known only when a hospital escalates.
Dashboards exist in the accounting tool, but the owner is in the field and never logs in.
Quotes, orders, invoices, receipts, contracts and job cards entered once by the team.
Owner dashboard totals them live: pipeline, collections, AMC at risk, open calls.
Click a number to see the invoices, contracts or tickets behind it.
Reports engine for P&L by product line and territory, ageing, service and win-rate.
Notifications hub and WhatsApp integration bring the numbers to you.
The AI assistant answers a question about the data in plain language.
Workflow: Receivables ageing shows two hospital groups with invoices past ninety days; the owner calls those two, not the whole list.
Result: Collection effort goes where the risk is.
Workflow: The AMC at-risk tile shows contracts lapsing in thirty days with their rupee value; the owner reviews the top five with the service head.
Result: Renewal revenue is protected before it becomes leakage.
Workflow: P&L by product line shows the high-turnover brand has the lowest margin after service cost, and a quieter line has the highest.
Result: Sales targets change to favour margin, not just volume.
Workflow: Open calls, SLA breaches and repeat visits per engineer are on one view, reviewed weekly.
Result: Problems are seen before the hospital escalates them.
Running sales, service and money personally.
Several branches, several brands, one P&L.
Installed base, dealers and territories at a glance.
Ageing, payables, cashflow and GST prep without a spreadsheet.
SLA, repeat calls and contract profitability.
Problem: A distribution business run entirely on WhatsApp and Excel.
Built: Field app, manager dashboard, GST billing and payment tracking.
Stack: React Native, Supabase, WordPress.
Problem: No online store or way to manage distributors.
Built: Storefront, distributor portal, quote-to-order and 253 SEO pages.
Stack: Supabase, JavaScript, Playwright.
Pipeline value by stage, collections and outstanding, AMC and CMC revenue at risk in rupees, open service calls with SLA status, and cashflow. Tiles are configured to your priorities during setup, and each drills down to the underlying records.
Reports from the reports engine can be delivered through the notifications hub and WhatsApp Business integration. The exact schedule and recipients are set up for your business during scoping, so confirm what you need on the call.
Revenue from invoices is grouped by product line or territory and set against cost of goods from purchases and the cost of service closed against contracts, so a brand's true margin includes what it costs you to support it. See medical equipment management software.
Outstanding invoices by customer in age buckets, with the contact and the last reminder sent, so collections calls go to the oldest and largest first. Payment reminders can go out on WhatsApp from the payment tracker.
Open and closed calls by period, response and resolution against SLA, breaches, repeat calls per asset, spares consumed per job, contract profitability and CSAT collected on ticket close. See service management software.
Yes. The AI assistant in the Analytics suite answers plain-language questions over your own data, such as which customers are past ninety days or which contracts lapse next month, and points to the records behind the answer.
Tell us how you work today. We will show you what the platform would look like for you, and give you a clear scope and timeline.
Founder-led · Chennai, India · Built and supported by the person who wrote it