Aura Business is priced by how much of the platform you switch on, not by how many people use it. This page sets out the pricing model, what pushes a quote up or down, and how to compare vendors fairly.
Aura Business is quoted after a short call, because the number follows the scope you switch on rather than a published list. The model is plain: you pay for how many of the 87 modules you turn on, in three tiers of 15, 47 or all 87, and every tier carries unlimited users. Staff are never counted, so the bill does not move when the field team grows.
The rest of a quote is the work around the software: migrating the spreadsheets you run on today, putting your branding on the dashboard, the mobile app and your invoices, and any customisation or integration your trade needs. Those are defined pieces of work rather than a running meter, which is why two businesses of similar size are often quoted differently.
Four things decide the size of a quote: the modules you switch on, the old data that comes across, how far the workflows bend to your process, and what has to talk to what.
| What gets scoped | Keeps the quote lean | Pushes the quote up |
|---|---|---|
| Module tier | The 15-module tier for sales, billing and stock | All 87 modules, including tenders, HRMS and finance |
| Data migration | One clean workbook per area, current year only | Years of installed-base and service history in mixed files |
| Customisation | Job cards, quotations and invoices as they ship | Approval chains and documents reworked to your process |
| Integrations | GST documents and WhatsApp reminders as built | Accounting exports and portals wired in both directions |
| Rollout | One office and one service team learning together | Several warehouses and territories going live at once |
A seat licence is a tax on hiring. The technicians who most need the mobile job card tend to be added last, so people at the edge of the business share a login or stay on paper, and the service history you bought the system for is never recorded. Aura Business is never billed per seat for that reason, and the module store lets you switch further suites on when the business asks for them rather than when a sales cycle does.
The quote you accept is rarely what you end up paying. Put every vendor through the same five questions.
A workbook costs nothing and loses money quietly: AMC contracts that lapsed because nobody was reminded, warranty claims that expired unnoticed, spares issued against no job. Put a rough figure on a year of that leakage before you compare quotes, and see spreadsheets versus distributor software.
A generic CRM sold per user looks light until you add the field team, the second warehouse and the add-ons for service and billing. Line both options up over the same period with the headcount you expect at the end of it, then check what the cheaper tool still cannot do: AMC renewals, serial-level stock, and a job card that drops spares.
Because a published number would be wrong for almost everyone reading it. Scope varies enormously between a single dealer on the 15-module tier and a distributor running all 87 with years of data to migrate. A misleading figure wastes your time, so we scope first and quote once.
By how much of the platform you switch on. There are three module tiers, 15, 47 or all 87 modules, and every tier includes unlimited users. Setup work, covering migration of your Excel data and your branding, is scoped alongside the tier.
No. User count does not appear in the quote at all. Every technician, storekeeper and accounts person can hold their own role-based login, and your cost is unchanged when you hire more of them next quarter.
Setup includes migrating your existing Excel data. How much work that is depends on how many years and formats you are bringing across, so we look at your actual files during scoping. Messy data is normal and not a problem.
Yes. The module store lets you switch further modules on as the business needs them, and moving up a tier is scoped as its own small change. Most businesses begin with sales, billing, stock and service.
Usually from one call. A 30-minute demo call is enough to agree the module tier, look at the spreadsheets you run on and identify any integration. The quote follows, with setup itemised rather than bundled.
The platform in full.
Sales side of the platform.
The contract revenue engine.
Where Excel starts costing money.
How hospital systems are costed.
Per study, subscription or owned.
Why per-seat punishes a field team.
Bring a list of what you sell, install and service, and the spreadsheets you run on today. Half an hour on a call is enough to settle the module tier and the setup work, and your quote follows from that.
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