An enquiry is only a lead once someone owns it. This service joins the three parts: pages that attract the buyer, WhatsApp and forms that make enquiring easy, and capture into the Aura Business CRM with the source attached.
Most equipment businesses lose enquiries in two places. Before the enquiry, because there is no page for the product the buyer searched for. After it, because the enquiry arrived as a WhatsApp message on a sales person's phone and no one else ever saw it.
This service handles both ends. The pages come first: product, application and city pages that answer a real search. Then the capture: an enquiry form, a call button and a WhatsApp link on every page, each tagged so the page and query that produced it are recorded. Then the handover: the enquiry becomes a lead in Aura Business with its source, assigned to an owner, visible on the pipeline.
We do not promise a number of leads. Nobody can honestly forecast enquiry volume for a business before doing the work. What is committed is the pages, the tracking, the capture and reporting you can read yourself.
Attracting the buyer is only half the job. Most of the loss happens after they make contact.
The enquiry sits in one person's chat list. If they are travelling, on leave or gone, so is the lead.
Nobody owns the inbox, so an enquiry is either answered twice or not at all.
Even when a lead is written down, nothing says which page or search produced it, so nothing can be repeated.
An enquiry that does not convert in the first call is forgotten, when equipment cycles run for months.
A buyer searches a product, application or city and lands on a page built for that search.
They use the enquiry form, the call button or WhatsApp, with the product already named in the message.
The action is recorded as a GA4 event carrying the page and, where available, the query behind it.
The enquiry is created as a lead in the CRM with contact details, product interest and source.
The lead goes to an owner by territory or product line, and the pipeline shows its stage.
Quotation, reminders and WhatsApp follow-ups run from the same record until it closes or is lost with a reason.
Workflow: A buyer taps WhatsApp on a product page; the message arrives with the product name, and the enquiry is created as a lead with that page recorded.
Result: The morning starts with a named lead, not a scroll through chats.
Workflow: A biomedical engineer downloads a datasheet, leaving a name and number, which becomes a lead marked as early-stage interest.
Result: A contact the sales team would otherwise never have known about.
Workflow: The quotation sits open on the pipeline and the reminder fires, prompting a WhatsApp follow-up from the same record.
Result: A conversation restarted before the buyer decides elsewhere.
Enquiries spread across reps.
Direct and dealer enquiries mixed.
Repeat buyers worth tracking.
Many small clinic enquiries.
Service enquiries become contracts.
Long cycles needing follow-up.
Problem: A distribution business run entirely on WhatsApp and Excel.
Built: Field app, manager dashboard, GST billing and payment tracking.
Stack: React Native, Supabase, WordPress.
Problem: No online store or way to manage distributors.
Built: Storefront, distributor portal, quote-to-order and 253 SEO pages.
Stack: Supabase, JavaScript, Playwright.
We will not quote a number. Enquiry volume depends on your range, your market, your prices and competition, and anyone promising a figure before the work is guessing. What we commit to is the pages, the capture and the reporting.
No. Every lead comes from someone who contacted you through your own site, WhatsApp or phone. Bought lists damage sender reputation, annoy buyers and cannot be attributed to anything.
The WhatsApp link carries the product and page it came from in the prefilled message, and the tap is recorded as a GA4 event. The conversation is then logged as a lead in Aura Business with contact, product interest and source.
Yes, where it exposes an API for creating leads. Where there is no CRM, Aura Business provides leads, pipeline, quotations and reminders in one place.
Taps on the call button are recorded as GA4 events with the page, which covers mobile visitors. Calls dialled manually from a hoarding or a card cannot be attributed to a page, and we say so rather than overclaiming.
It includes SEO and adds the capture and CRM side. If you only need pages and technical work, see medical equipment SEO. If enquiries are already arriving and being lost, this is the service.
Send us your site and the products you sell. We will tell you where the real search demand is, and where it is not worth the effort.
Founder-led · Chennai, India · Built and supported by the person who wrote it